Demographics

• U.S. Hispanic Market Facts

• 14% of total population and growing 5x faster than the U.S. average. 1 out of every 7 people in the U.S. are Hispanic - more than any other race including African-American.

• 28% of Hispanics are 18-34 vs. 21% of non-Hispanics.

• Approaching buying power of $1 trillion with 35% growth since 2001.

• Median HH income for avid Hispanic sports fans equal to the U.S. non-Hispanic market $51,200 vs. $51,000.

• People of Mexican origin represent 67% of all Latinos in the U.S.

• Less than 18% of U.S. Hispanics speak English as the primary language in their home.

• Children of today's Hispanic immigrant will be the largest contributing group of the U.S. population growth in the next twenty years.

• From 1994 to 2004, U.S. Hispanic purchasing power posted a compound annual growth rate of 7.7% - nearly three times the 2.8% total U.S. rate of disposable income.